Use Print to get feedback and improve customer relationships


In order to grow our business, we must continue to learn about the people we serve. Take, for example, the process of requesting feedback from customers. Although not a specific marketing activity, it shows customers that we care about our relationship with them and that we want them to serve them better.

If you ask for customer feedback, printing is the perfect way to do it!

In addition, by taking the lead in printing this type of dialogue, it shows customers how to use printing within their own reach.


Surveys. Conduct surveys to help you identify trends and get an overall picture of your customers. Formulate questions to understand their needs and where they are going. You can print the survey and give recipients the opportunity to respond online. It’s great for customers to read press questions to engage and motivate them to answer. Remember, people will be most interested when they survey you, not you!

Customer feedback forms. Print the forms to be delivered to customers, put in packages, put in bags or place on beams / tables. Even if customers receive the form every time they visit your store, they will know that you care about them.

The employee is calling. Print the forms and ask if the customer wants to praise one of your employees for a job well done. I know that, I have a peach dental hygienist. I like to fill out the form and sometimes I see my comments on my dentist’s bulletin board or in their newsletter.

Interactive forms and voices. Remember how you hung wonders from Bush Gore’s presidential election in 2000? The user clicks on the perforated check box to select their choice. Customers can vote by preference and do not have to raise a pen to indicate the ballot. Forms can also have QR codes, abbreviated links or other non-contact online voting methods, and you can easily receive and read the ballot.

Marking. Placing persistent tags that support feedback will allow you to continue collecting information over time. On online portals I find pockets with feedback forms such as links / QR. Place the brand where customers are likely to see it, such as a waiting room, billing office, or shipping port.

Bound or inflated cards. Feedback forms in magazines and journals are a more common way of collecting data from readers. You can customize the cards with subscription details and have a prepaid stamp to make it easier for recipients. If you don’t have your own print magazine or newsletter, you can work with someone who publishes the reader you want to reach.

Asking for feedback will help you keep the deal. I find it useful to include a small reward when researching groups where you are not in an existing relationship. Free downloads, e-books, and templates / shared lines are favorites that printers send to anyone with an e-mail address.

And communicating email addresses, yes, helps if you can get enough information from your customers to keep track of them. However, try not to overdo it and do not ask for any contact information. This is a real downtime and discourages sincere feedback. Many times I want to give feedback to a restaurant or shop and I just want to make sure the manager sees it. I don’t want to take a phone call. Remember, this is the feedback we want. If we ultimately want to improve the way we serve customers, we do not want to add barriers or barriers to our communication.

Next, do something with the data you collect. Making a great production asking for feedback and then not responding is just as bad – if not worse – not paying full attention to your customers.

Once you’ve gathered the information and created a plan to improve, publicly thank people for their contributions and let them know what you’ll do.

You can say something like:

“Based on the 250 tickets we received during the holidays, customers like you said they would rather have more space in our self-service store. We will check this option at the time of taxation, when our business is busier than usual. Let us know how we do it. Thanks! ”

Lastly, don’t forget that people like to share their opinions, so think about what you are asking and how. Don’t serve people according to your prejudices or agenda. Don’t ask the dirty questions that hide the sales agenda. Don’t make customers feel stupid by asking that they have no way to come up with an answer. (It happened to me recently at an online trade show. Annoying!) Professional help in creating questions can eliminate this self-service taste and it can be fun for the customer.

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