Are you a member of any association? Bowling competition? Intramural golf? And what about the printing company? Does the association maintain that education? Do they help you grow your business? The group I love has done it. This is the Flemish Innovation Center for Graphic Communication, known as VIGC. I love this organization because it is active. They hold a hack-a-thon every year to find solutions to printing problems. They sponsor study tours. And they support printing!
I met Jose Steutelings, Executive Director for VIGC, at a non-event in Denmark in December 2021 and gave me something so amazing that we shot this video the same day. It was a package of their promotional materials for the organization, which included a newspaper, a service offer inspired by a swatch, a beautiful metal postcard, and other materials that emphasized the value of the press. When you print for an association, this feature is a cavalcade of ideas. If not, look for ideas that will help one of your clients!
Watch this episode and let me know what you think. If, like VIGC, you have the best print sample among the work you have ordered or done, please let me know. I’m still looking! Help me! @PatMcGrew on Twitter, LinkedIn or pcm@mcgrewgroup.com everyone is with me and I’ll be happy to tell you your story!
