It’s no secret that direct mail has been an effective marketing channel for decades. As the 21st century experiences the rise of digital marketing, variable data digital printing technology allows for intensive segmentation and personalisation of direct mail and envelopes. Much investment has been made in technologies that directly integrate mail into digital marketing programs, […]
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The name looks like a paradox! But the idea came to me that cold winter morning when I was sitting with my parents and lighting up old albums. The power of the press to restore human connections. Every January I order photo books from my photos on Facebook. She selected, printed and sent me an […]
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As consumers, most of us like to “see” the bonus of buying things from a seller. Whether it’s a loyalty loyalty program or cashback for credit card purchases, it’s a good idea to get more for your purchase, even though we know that the amount of the “bonus” is hidden in the price we pay. […]
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Fast food packaging has grown to my heart since my first job. I came to college with a packaging team from a fast food chain packaging supplier and learned a lot about the environment at the time. Since then, it has been important for me to follow the trends and changes in fast food packaging […]
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Recall a public announcement from the 1980s: “This is your brain on drugs. (The egg looks at the hot pan.) Any question?” Sure, we all joked about the ad, and in its day it became a meme. But it made an impression. It has a short, simple message with a shocking image. There is no […]
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