Fast food packaging has grown to my heart since my first job. I came to college with a packaging team from a fast food chain packaging supplier and learned a lot about the environment at the time. Since then, it has been important for me to follow the trends and changes in fast food packaging […]
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When was the last time you told someone about a good article in a magazine you read online? For most, reading online is done in snippets, among other things, and the content is just as easy. And then there are the printed magazines. These beautifully tactile prints are informative, fun and interesting. We used to […]
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Another marketing consultant hired me as an expert. He works for an international company and one of their proven top programs no longer does the job. We met people from corporate marketing and explained the program. Then we called Zoom with the sellers and they shared their experiences. We shook our head with the counselor […]
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The global digital packaging printing market is estimated to reach $ 28 billion by 2024. This segment has grown by leaps and bounds over the last decade. Packaged beverages are the main driver of growth. Beverage manufacturers have made digital printing one of the standard printing processes in the packaging sector. With changing demographics, they […]
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Edelman PR Consultancy recently released its annual report, the Edelman Trust Barometer. On November 28, they conducted a survey of more than 36,000 people to measure confidence in the institution. A recent survey shows that people trust companies more than NGOs, government and the media. Confidence in most sectors has increased since last year. What […]
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If you are like most print service providers, you are trying to grow your business. You want new customers and at the same time strengthen the loyalty of the existing one. In addition to simple goals, you also want to expand your share of the press wallet to your customers by increasing order size, increasing […]
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In order to grow our business, we must continue to learn about the people we serve. Take, for example, the process of requesting feedback from customers. Although not a specific marketing activity, it shows customers that we care about our relationship with them and that we want them to serve them better. If you ask […]
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itionally focuses on what awaits us to help clients generate business results with the press. Although there is still some uncertainty about how to schedule meetings and events and when / when we will return to the offices, we can check the best preparation for what is prepared for us in 2022 …. MISSION FOR […]
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Google is constantly making changes to search results pages, creating a fine line between providing a better search experience for users and increasing search advertising revenue. The required search position # 1 for a particular search term may not even be visible above the fold, which is the first screen. You may need to scroll […]
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European press fairs often feature bizarre press samples collected by enthusiastic people who want to share and educate. One of the enthusiastic people was Janne Høgshøj, a Danish association. At Danish Sign, Print & Pack 2019, Janne brought her unique collection of prints. It consists of marketing, packaging and concept art with a spread […]
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