Art Printing Methods on Paper
Digital Printing
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Two great resources that can visibly help your direct mail
It’s no secret that direct mail has been an effective marketing channel for decades. As the 21st century experiences the rise of digital marketing, variable data digital printing technology allows for intensive segmentation and personalisation of direct mail and envelopes. Much investment has been made in technologies that directly integrate mail into digital marketing programs, […]
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Sample print: Unique VIGC membership package
Are you a member of any association? Bowling competition? Intramural golf? And what about the printing company? Does the association maintain that education? Do they help you grow your business? The group I love has done it. This is the Flemish Innovation Center for Graphic Communication, known as VIGC. I love this organization because it […]
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Harness the power of digital media to enhance the world of printing
The name looks like a paradox! But the idea came to me that cold winter morning when I was sitting with my parents and lighting up old albums. The power of the press to restore human connections. Every January I order photo books from my photos on Facebook. She selected, printed and sent me an […]
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This is your marketing brain
Recall a public announcement from the 1980s: “This is your brain on drugs. (The egg looks at the hot pan.) Any question?” Sure, we all joked about the ad, and in its day it became a meme. But it made an impression. It has a short, simple message with a shocking image. There is no […]
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Witkowski, Dejan and Strull Launch MarketWise Academy
MarketWise Academy was founded out of the desire to help creative communities navigate and thrive in a post-pandemic world, and to help busy creative and brand professionals stay up-to-date on training and advance their careers. “There’s a learning gap in our industry,” states Daniel Dejan. “Digital-first designers need to understand and master print’s role in […]
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Dscoop’s Edge Rockies signals that the printing industry is back in operation
Community is a word that has been broken by press abuse, but there really is nothing better to describe Dscoop. They are enthusiastic, innovative and creative people who work towards a common common goal – to create a path to a successful future in the press. Then they called me Dscoop to work together for […]
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Does the customer loyalty and rewards program bring higher printing revenue?
As consumers, most of us like to “see” the bonus of buying things from a seller. Whether it’s a loyalty loyalty program or cashback for credit card purchases, it’s a good idea to get more for your purchase, even though we know that the amount of the “bonus” is hidden in the price we pay. […]
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Create better print potential customers
This is not a political contribution. This is finance for design, printing and marketing professionals. By the end of 2020, the US construction sector will be worth $ 1.36 trillion. Even in times of pandemic, private housing and non-housing construction have record numbers. By 2020, the construction industry will employ more than seven million people. […]
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Actual cost of printing customer acquisition
How much does it cost you to get a new lead on your site from your digital marketing campaigns? Cost comparisons depend on a list of variables such as your timing, your bid, your target audience, your competition, and your unique value proposition. Success also depends on factors such as creativity and persuasiveness in your […]
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